Marketing

Marketing

Jemima Darthi J Jemima Darthi J StoryRecent3 min read
Marketing is the process of identifying, creating, communicating, and delivering value to attract and keep customers, ultimately driving profitable action (like a sale, signup, or brand loyalty).

Agricultural Marketing:
Agricultural marketing refers to all activities involved in moving agricultural products from the farmer/producer to the final consumer. It includes assembling, grading, processing, packaging, storage, transportation, pricing and selling of farm products.

Export in marketing:
Agricultural export means selling agricultural commodities and processed agricultural products from one country to another country.
eg: cotton,tea,spices etc
 
Requirement for export:
1.Quality standards
2.Food safety requirements
3.Proper grading and packaging
4.Phytosanitary requirements for plant     
    products
5.Sanitary requirements for animal                products
6.Proper labelling
7.Export documentation
8.Import-country regulations
9.Maximum Residue Limit (MRL)                   requirements where applicable

Institutes supporting export:
1.APEDA – Agricultural and Processed Food Products Export Development Authority
2.MPEDA – Marine Products Export              Development Authority
3.DGFT – Directorate General of Foreign      Trade
4.FSSAI – Food Safety and Standards          Authority of India
5.Export Inspection Council (EIC)
    eg:  Spices Board
           Tea Board etc

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